One method to attract new clients and keep old ones coming back is to stay current with fashion. Adapting your packaging is one way you can take advantage of shifting fashion trends. It can be challenging to determine what’s in style in a world filled with countless packaging design options, but we’ve boxed up the newest trends for you! Here are a few forecasts for 2023 from our packaging experts:
Why not create a box that your customers will want to keep? We all appreciate businesses that go above and beyond with considerate items. In this approach, your brand will be shown in your customers’ homes, generating interest from guests!
Sustainability is a hot topic right now, so highlighting your packaging’s eco-friendliness will win you points with customers that care about the environment. Why not provide instructions on how to recycle your product’s packaging as well? This will demonstrate your concern for the environment before, during, and after the sale of your goods.
Adding or customizing tissue paper is an easy way to liven up your own boxes! A few companies will choose to use different colour palettes this year. You could even choose a personalized ribbon in a bold colour to take things a step further.
It won’t come as a surprise to anyone to find that packaging is a fantastic way to convey your brand’s values, make an impact, and create excitement with each unwrapping.
Keep things simple and elegant on the outside, and add a touch of brand identity within! Without additional printing, important brand or product information can also be added.
Use QR codes to add more details about your brand, product, or instructional video. You can also use them to make it simple to reorder with just a quick scan.
